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3D typography, the future of print media? If you say so McSweeny’s. The newest issue of the cult literary mag saw Ben Greenman introduce 3*TYPE, the magazine’s proprietary 3D typeface, as the “onrushing future”. Recognizing the common man’s potentially limited capacity to fully grasp the magnitude of such an innovation he went on, “It may be hard to imagine how exciting this will be, just as it would have been difficult for a caveman to imagine an iPod or a microwave oven.” Thanks for your patience, McSweeny’s. Gimmick or not the article introducing the move towards the third dimension is pretty funny and worth a gander.