The Augmented Reality trend keeps on chug’n. The latest incarnation: the Layar iPhone app. Ever find yourself on a strange block, looking for a strange restaurant which is supposed to serve the most amazing Wagyu beef, and it should be right there, literally right there, but it just isn’t? Enter Layar. Get your iPhone in camera mode, hold it up to the general area you believe the Wagyu to be hiding, and voila! A giant dot appears revealing that it is in fact not right there, but right over there and here are links to a hundred reviews of the beef in question.
Because we find AR to be one of those technologies easily understood, but difficult to explain we will stick with the explanation from the Layar website. “The Layar Reality Browser displays real time digital information on top of reality in the camera screen of the mobile phone. While looking through the phone’s camera lens, a user can see houses for sale popular bars and shops, touristic information of the area, play a live game, etcetera.”
The app can cull information from any website that utilizes geo-mapping (Yelp, Flikr, Google maps, etc.). Here’s a guy using Layar to locate apartments for rent.
It’s kind of how we imagine cyborgs view the world. Hands down, best new app this week (dare we say, month?).
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