Buzz Off

Advertising culture is nutso for buzzwords. They pop up everywhere, constantly cycling in and out of vogue. We try to predict them for each calendar year like which strain of flu will hit the hardest, and like the flu if you’re not up-to-date it may have you feeling a bit scrambled.

The Crayon Initiative: Coloring Outside the Lines

I don’t know about you, but when I was a kid the best part about going out to eat was getting to rip open a fresh four pack of crayons and draw all over the table. Well, not the table, but you know what I mean. Every time, a fresh pack of wax. Every time, a fresh piece of paper over the tabletop: a blank canvas. So much potential! But what happens to all those crayons if you don’t take them home. Sad truth is nothing good. That is until... Read The Rest →

Nerf Gets Real (Sort Of)

noggBLOG permalink Few toy companies evoke fond memories in kids and adults alike quite like Nerf, but not until recently has Nerf so unabashedly beckoned the big kids back from the precipice of adulthood. 

Life in True Color

noggBLOG permalink Colorblindness affects approximately one in twelve men and one in two hundred women the world over. For the many without colorblindness, and those who haven’t known anyone with the disorder, it may be difficult to imagine what it might be like.

College or Cult?: The Legend of Deep Springs

noggBLOG permalink The most exclusive—and, by the numbers, best—college in the country is a ranch hidden deep in the California high desert. The 26-or-s0 students (the number varies every year), all of them male, must forego alcohol and drugs, engage in a minimum required 20 hours of manual labor a week, and serve, themselves, as the school’s administration, admissions office, and custodians. This might not seem like the normal college life. It’s not, because this is no normal college. This is Deep Springs College, and the rabbit hole goes way,... Read The Rest →

When Rubber Meets the Sky

In 1940, Henry Ford said, “Mark my word: a combination airplane and motorcar is coming. You may smile, but it will come.” Fast-forward to 2017, and the proposed debut of AeroMobil.

The Barefoot Sensei

noggBLOG permalink Deep in the Hoh Rain Forest of western Washington is a tree stump, and inside that stump lives a man named Mick Dodge. He is the stuff of rumors. A real, living wood ape, a whisper from the lips of dubious townspeople, an earthling of the very definition. He is also, surprisingly enough, a cookie snob.

Social Media Etiquette: The Gospel According to nogginwerks

noggBLOG permalink There are plenty of resources on and off the web that promise to help improve your social media presence. They promise to make it more impactful, or more interesting, more engaging, more “on-brand.” Follow their formula and they’ll have you slicing and dicing with almost no effort, braising that pesky roast in half the time, and if you call now, they’ll include a brand new carrot ionizer free of charge. But many of theses magic bullet-peddling Popeils fail to mention something drives us absolutely bonkers—the importance of etiquette... Read The Rest →

Placemaking Made Easy

noggBLOG permalink In our last piece on placemaking, we discussed what placemaking is, why it’s important to communities, and why it’s such a difficult and cost-prohibitive concept to apply effectively. To put it simply, communities need placemaking, and placemakers, to initiate improvements to public spaces that benefit the public, not corporate or professional interest, but tangible, lasting improvements are expensive and seldom is there the money for it. Although, a lot of money is not all that necessary, at least in the short run.

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