3D typography, the future of print media? If you say so McSweeny’s. The newest issue of the cult literary mag saw Ben Greenman introduce 3*TYPE, the magazine’s proprietary 3D typeface, as the “onrushing future”. Recognizing the common man’s potentially limited capacity to fully grasp the magnitude of such an innovation he went on, “It may be hard to imagine how exciting this will be, just as it would have been difficult for a caveman to imagine an iPod or a microwave oven.” Thanks for your patience, McSweeny’s. Gimmick or not the article introducing the move towards the third dimension is pretty funny and worth a gander.
Have You Heard of This 3D Thing?
March 10th, 2010 · BookWorm, Techy
→ No CommentsTags:3D·advertising agency·font·Indianapolis·literary mag·magazine·McSweeny's·noggin·nogginwerks·nogginworks·typeface·typography
Devovision
March 8th, 2010 · Brands, Tunes
Dear Devo,
It’s been a while, but it’s nice to know some things never change. Stay strange, Devo.
→ No CommentsTags:Devo
Fashion Backwards
March 1st, 2010 · Apps, BookWorm
Fashion is one of those businesses that prides itself on being cutting edge–that’s their thing and they do it really well, most of the time. So, why is it that fashion designers have been so slow on the internet uptake? By our calculations the internet has been widely available for (conservatively) 14 years. Fashion Week has been occurring every year, twice a year, for the last 67 years (in New York), yet the internet has still not risen to prominence as a tool in the promotion or broadcasting of events at Fashion Week. That puts New York’s taste-makers 28 seasons behind the curve. Well, except for these finally forward few:
Rugby, Polo Ralph Lauren’s less expensive sportswear line, launched Make Your Own Fashion Show on their website this season in lieu of a Fashion Week extravaganza. “The cost of a fashion show has become prohibitive,” says David Lauren, Polo Ralph Lauren’s marketing chief. “And because of the economy, fewer members of the press and buyers are making the trip to New York to see the show” (via TIME). The site allows visitors to select the looks they want to see walk down the runway, choose the sequence, the music, and shop the looks with a single click.
Alexander Wang took it a step more accessible this season (if you live in New York) by displaying his show live in Times Square:
Over the last year Armani, Alexander McQueen, and Louis Vuitton have all made a habit of streaming their shows live via their websites and facebook. Vogue has also jumped on board this year, sending out invitations to subscribers to watch live streaming fashion shows for Ports 1961, Armani, and others.
As more and more virtual front row invitations are being announced for Milan and Paris Fashion Weeks, it finally looks like the fashion world is becoming a little more accessible. Just a little.
→ No CommentsTags:advertising agency·alexander mcqueen·Alexander Wang·armani·fashion show·fashion week·Indianapolis·internet·live·louis vuitton·noggin·nogginwerks·nogginworks·polo ralph lauren·Ports 1961·rugby·streaming·vogue
Keita Takahashi iPhone App–As Absurd As You’d Expect
February 18th, 2010 · Apps
We suspect Linda had some hand in the creation of this.
Check out their wonderfully bizarre website for more video fun.
→ No CommentsTags:app·application·funny·iPhone·Keita·Takahashi
Walking On Sunshine
February 15th, 2010 · Techy
Do you ever feel like each day is bringing us closer and closer to a reality resembling that movie Demolition Man? Did anyone even see that movie? There were machines that handed out tickets for profanity and three seashells in the bathrooms in place of toilet paper and Taco Bell was considered fine dining since it was the only restaurant to survive some colossal restaurant armageddon. Oh yeah, and Wesley Snipes was a blonde. Yikes. Well, in the best way possible these new paving slabs from Pavegen Systems could easily fit into the clean perfectly ordered world of Demolition Man.
When you step on a slab they depress slightly and the kinetic energy created from that movement is harvested and stored in a battery below the slab. That battery can be used to power nearby street lights, information displays, store windows, anything you could imagine. The slab lights up when stepped on, indicating that energy has been created and increasing visibility of pedestrians. Right on. Of course they’re made entirely of recycled rubber and rainbows and are currently being tested in London shopping centers and intersections.
In case you missed it:
→ No CommentsTags:advertising agency·Demolition Man·Doodle·green technology·Indianapolis·London·noggin·nogginwerks·nogginworks·Pavegen Systems·Wesley Snipes
Breaking Ketchup News
February 6th, 2010 · Eats
The future has arrived in convenient packet form. Well done Heinz. Well done.
→ 1 CommentTags:
Some Days You Just Want to Break Stuff
February 4th, 2010 · Culture
Step 1: Get mad as hell.
Step 2: Locate your nearest Anger Release Machine.
Step 3: Select adorable figurine, plot it’s demise, insert coins.
Step 4: Listen for destruction.
Step 5: Sigh with relief.
Step 6: Thank Swiss and Danish artist duo Katja Kublitz and Ronnie Yarisal for giving you something to break.
→ 1 CommentTags:advertising agency·anger release machine·danish artist·Doodle·katja kublitz·noggin·nogginwerks·nogginworks·ronnie yarisal·swiss artist
Who is Charles Phoenix?
February 3rd, 2010 · Uncategorized
He is an appreciator of kitsch pop culture, a fashion designer, a humorist, a tour guide, a collector, a regular correspondent on The Martha Stewart Show, a performance artist, an author, a historian, and a mediocre cook. When you boil it all down Charles Phoenix is a histo-tainer (his words, not ours). He combines all of his passions (quite miraculously) on his great big, flaming, spangly, blinking neon sign of a website, CharlesPhoenix.com.

Stumbling upon an old box of a family’s Kodachrome vacation slides in a thrift store more than 20 years ago began a lifelong obsession with the medium. He began hosting crowd and critic pleasing live retro slideshows featuring his collection of 50’s and 60’s slides and occasionally the talents of local hula-hoopers, Champion roller skaters and Bob Barker marionettes. The success of these performances paved the way for Phoenix’s School Bus Field Trip Tours, a slew of coffee table books, a weekly slide of the week mailing, and a video series called Test Kitchen in which he combines modern cooking with bizarre recipes that should have been left in the 60’s.
Exhibit A: The Cherpumple
If you can’t make it to LA and you’ve got a little time check out this video of his field trip tour of LA as Disneyland to get the full Charles Phoenix experience
→ No CommentsTags:
Crack is Whack, Unless You’re Patty
February 1st, 2010 · Tunes
As long as we’re in the business of getting other people some business we thought we’d mention our favorite little musical crackhead- Crackhead Patty- who most recently played a show at Talbott Street in downtown Indianapolis. Our intention was to post this article prior to the event, but Miss Crackhead is more than a little internet adverse and finding footage or even photos was damn near impossible. So, we did a little digging and discovered this dusty little gem at the bottom of our iPhone featuring one half of Crackhead Patty and a bunch of plain old crackheads.
In case you’re wondering, that dreary little stage is the focal point of the much fabled Nogginwerks Christmas Party. We thought the old fax machines really added something special to the ambiance. Just for fun, a couple more recovered treasures from that night’s festivities.
→ No CommentsTags:advertising agency·CH Patty·crackhead patty·Indianapolis·noggin·nogginwerks·nogginworks·talbott













