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Communication Breakdown #25: Gotta Make That Paper

May 7th, 2012 · Ad People, Advertising Agency, AntiTechy, Art + Design, BookWorm, Communication Breakdown, Culture, Happenings, Indianapolis, NoggNews

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Timothy Barrett is old school. Like, 105 A.D. old school.

He is a papermaker, and his paper is some of the finest in the world. It has been used to repair documents like the U.S. Constitution, the Bill of Rights, and the Declaration of Independence. Working out of his University of Iowa workshop, which is housed in the laundry facility of an old sanitarium, Barrett works diligently, crafting remarkably luxurious yet austere paper out of the bark of the kozo tree, a Japanese relative to the Western mulberry. This paper is known as washi. Aptly paper-thin but almost impossibly strong, this formidable end product is achieved through a centuries-old process of breaking down plant fibers into pulp, then allowing them to re-bond into a sheet, producing what is known in the craft as “true paper”. Barrett’s, painstakingly reconstituted, is some of the truest.

Mark Levine, is his New York Times article, “Can A Papermaker Help to Save Civilization”, details Barrett’s unusually complex ritual. He begins by harvesting the kozo, a task for which he enlists a number of his students to assist. The cut and bundled branches of the shrub are then placed into a large cauldron and steamed to ease the stripping of its bark. The bark is then hung and dried only to be rehydrated and stripped further, to an inner layer known as the “green layer”. This layer is dried and rehydrated and stripped again, revealing the “white bark”, the part of the kozo tree that Barrett is after. The yield is about 12.5-to-1 pounds, meaning to produce a decent amount of paper Barrett needs a lot of kozo.

But his pursuit has apparent value to more than just students, historians and paper connoisseurs. The majority of Barrett’s funding comes a MacArthur Fellowship and a number of grants, along with consistent commissions from some of the nation’s most prestigious historical archives, such as the Library of Congress and the National Archives, and when examining a work repaired with Barrett’s paper, it is immediately apparent why.

When laid upon a sheet of his washi, the blend of the original work and it’s new, but antiquated counterpart, is uncanny, “but if you kind of turn your head sideways and squint, you can see it,” says Barrett, with an awareness of his work inherent only to a true artist, one who creates by hand, with love and care, one piece at a time.

Barrett began making paper as an undergrad at Antioch, where he was the consummate young artist, dabbling in everything from sculpture to stained-glass-window making, but his original paper rig was far more primitive. Using a drill, he pulped raw cotton linters in a garbage can, mixing in various dyes bought from the local grocery store.

He later met a pair of sisters, also amateur papermakers, who intended on opening a paper studio in Indiana. Barrett signed on immediately, working as apprentice. The bulk of the trio’s output was art paper, favored by immortals like Jasper Johns, but art paper did not appeal to Barrett. To Barrett, the paper was art.

Backed by a Fulbright grant, he traveled to Japan in search of washi and its artisans. He knew nothing of the culture or the language, but traveled in search of leads on where paper was being made. Soon, he found it, and slowly learned how to ask all the right questions, earning little by little the trust of the suspicious and confused craftsmen under whom he cut his young teeth.

When Barrett returned to the U.S., he occupied a small barn on his parents’ property and set about building his own authentic equipment from sketches he had made during his tenure in Japan. The rest was, as they say, history.

But how, one may ask, does a man like Timothy Barrett fit into the digital age? Does he chafe? Is he adrift, his workshop his ship, in a binary sea of transient text, dropping anchor into seabed at once of uncertain depth and ever diminishing beneath?

Or could this humble Zen-master of paper, as Levine hypothesizes, change the very landscape of print and, thus, the world at-large?

Bob Stein, the founder of The Institute for the Future of the Book, asserts that, “ in terms of the electronic book, we are in 1464—the infancy of Gutenberg’s press”. Could the digital world evolve in such a way that it necessitates paper, and a man (or mind) like Barrett’s, to survive? Will we always crave the sensation of the artist’s hand? Or is Barrett old news?

Barrett contemplates this very idea in Levin’s article. “Sometimes I worry that handmade books and paper are going the way of the horse-drawn carriage, and that I’m one of those enthusiasts who get really into making replicas of buggies. But I don’t think so. Paper is a big part of who we are. I like to imagine someone falling in love, and writing a note to his sweetheart on a piece of well-made paper. It’s got to be more meaningful than sending an e-mail.”

He picks up a book from the twelfth century to further illustrate his point. “Look, you can see fine lines from the way the threads were sewn down on the mold. And here, if you hold it up in raking light, you can see where someone in the mill picked up the edge of the sheet. I love these little touches of the hand.” He flips pages to examine the librarian’s notes. “Mended in the spine with paper from Barrett’s shop.”

As long as there is history worth remembering, there is paper worth making, and perhaps as long as there are people making history, there is paper that can make it, or revive it, too.

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aprilnoggtalk!

April 20th, 2012 · Advertising Agency, Art + Design, BookWorm, Culture, Happenings, Indianapolis, NoggNews, The Work

Check out the aforementioned literary whathaveyous here:

http://booth.butler.edu/

http://bighatbooks.com/

http://pressgang.butler.edu/

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Communication Breakdown #24 – Deep Runs Your Dollar

March 8th, 2012 · Ad People, Advertising Agency, Brands, Communication Breakdown, Culture, Indianapolis, NoggNews, Techy

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It doesn’t take a cinematic team of honest, hard-knuckle sleuths with nothing left to lose, an overzealous authority’s devil-may-care abuse of the Patriot Act, or a misunderstood lone wolf’s arduous, full-pot-of-coffee, dead-of-night scouring of the official records to find out everything there is to know about you. All it takes is for you to spend money, the way you spend money, a computer, and for the right person to be watching, recording and analyzing every cent.

This, as detailed in Charles Duhigg‘s recent New York Times article, “How Companies Learn Your Secrets”, is the day job of one Andrew Pole, statistician for Target.

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Communication Breakdown #23: Thinking Inside The Box

February 9th, 2012 · AntiTechy, Art + Design, Brands, Communication Breakdown, Culture, Indianapolis, NoggNews, Techy

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A package in the mail is a uniquely marvelous thing.  A surprise delivery, or even when expected, that box holds a power over us. It excites, delights, and incites our curiosity, harking back to days when not everything was as scheduled and standardized as the framework of our adult lives, in many cases, has become. It is one of few unknowns that cause us no fear or anxiety, but rather anticipation. It is a wonderful thing, yours, believe it or not, with the push of a button.

Introducing Quarterly Co., “a subscription service for wonderful things”.

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A Hair Out Of Place

January 24th, 2012 · Ad People, Advertising Agency, Augmented Reality, Brands, Happenings, Indianapolis, NoggNews, Techy

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Next time you find some weird hair in the bathroom at the airport, examine it closely.

Gillette, the popular men’s shaving and facial care brand, have taken pervasive advertising to a new low, so low in fact you’ll have to bend, squint and fight back the geebees just to see it.

With the help of super-smart science types, they’ve etched specifically designed ads, the smallest in history, onto several segments of human hair. The ads, less than 100 microns in length (or .003937 inches) are carved into each segment using an electron microscope, a piece of equipment usually reserved for such applications as cryobiology, nanometrology and, of course, electron tomography- only occasionally for shaving ads.

The hairs are currently on display in unidentified airport bathrooms and accompanied by QR codes, which not only defeat the premise, when scanned they allow a normal Magoo to view the text and ponder, if his goatee could talk, what would it say?

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Communication Breakdown #22: When I Was Your Age…

January 5th, 2012 · AntiTechy, Art + Design, Communication Breakdown, Culture, Happenings, Indianapolis, NoggNews, Techy

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“When I was your age,” your Grandpa says, “we used to have to walk 13 miles to school, in the snow, with no shoes! Sandwiches were a quarter. You got tongue between two slices of bread and mayonnaise was extra. Don’t even think about a malt or a soda to wash it down. That foolishness was for the two-quarter crowd! Why, in my day, I would sweep a three acre parking lot just for the sense of satisfaction and a pat on the back!”

Yeah, yeah, Grandpa.

Thanks to students at MIT, next time your Grandpa traps you in his weird “When I was your age…” vortex of suck, you can stuff that Depression-era brand of braggadocio right back in his stubborn, dyed-in-the-wool face.

Enter AGNES.

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“It just doesn’t get any better than this!”

December 21st, 2011 · Ad People, Advertising Agency, AntiTechy, Brands, Culture, Eats, FilmGeek, Happenings, Indianapolis, NoggNews

From the man who brought you such exclamations as “he’s glorious!” and “by the beard of Zeus!”, comes a new one to add to your repertoire of quotes to impress girls with at parties: “It just doesn’t get any better than this!”.

Will Ferrell has been hard at work promoting Old Milwaukee, the more successful, less bald brother of Milwaukee’s Best, writing, shooting and airing the ads entirely in specific, local markets on his own dime.

Ferrell has visited Davenport, IA., Terre Haute, IN., and most recently Milwaukee, WI., where once Old Milwaukee was made, and so far, he’s made at least a total of 19.

Unfortunately it takes a little ingenuity to score a peak at his new, off-the-cuff, rapid fire insanity, because each add airs only where it is shot, forcing us regular schmoes to squint at the grainy, handy-cammed bootlegs slowly trickling onto YouTube.

The upside? The rerecorded quality of these shaky screenshots make the dingy, crossroads charm of Terre Haute, IN., once the whorehouse capital of the Midwest, now the mecca of fried fast food and Flying Js, and Ferrell’s attempt to fit in fashionably, all the more endearing.

It just doesn’t get any better than this!:

For more, Google it or search directly on ye olde YouTube.

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Communication Breakdown #21: The Resurgence of the Mythopoetic Man

December 12th, 2011 · Advertising Agency, AntiTechy, BookWorm, Brands, Communication Breakdown, Culture, Happenings, Indianapolis, NoggNews, Techy

Are you a man?

The answer to that question, I now know, has less to do with gender and appearance than many of us might think.

I know my answer. I am a man. Am I the manliest? Certainly not. I make my living as a writer. You won’t see me logging anytime soon.

But are you a man? You may or may not be. I have no way of knowing, but you should find out if you don’t already. Of course, not all of us can be burly, bearded oil riggers who kick back by swinging the old kettle bells and drinking rotgut, but should we not strive to embody the best incarnation of ourselves?

Furthermore, the gruff, hard-drinking, hard-cussing cocksmen of Deadwood aren’t what fundamentally constitute a man, nor are the casually condescending, hard-drinking, hard-to-love Mad Men.

So what is a man?

Cue the resurgence of the mythopoetic man: a muscled, masculine, ex-Boy Scout of the most exceptional character, physical prowess and leathery, meat-like odor.

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Communication Breakdown #20 – The XX(X) Edition: ‘Jersey Shore’ Skanks Up School

November 2nd, 2011 · BookWorm, Brands, Communication Breakdown, Culture, Happenings, Indianapolis, NoggNews

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The last thing college needs is more skankiness, but what happens when a cultural phenomenon exudes so much of it that it forcefully permeates every aspect of society? You analyze it. I think. Either that or Coinstar that change bucket into singles and go wild. UChicago (yes, UChicago, the school with the student-crafted motto that reads, “Where fun comes to die”) chose the former.

That is so weirdly right. The show, until now, responsible for numerous arrests, awful Halloween costumes, mind-numbing colloquialisms and the cultural institutions “GTL (Gym, Tan, Laundry)” and “shirt-before-the-shirt”, The Jersey Shore, and Ronnie, Vinny, Pauly D, Mike The Situation, Deena, Angelina, JWOWW, Sammy and Snooki, get the full academic treatment.

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Blow Me

October 24th, 2011 · AntiTechy, Culture, Happenings, Indianapolis, NoggNews, Social Media, Tunes

Times is tough. We’ve all heard them say it. The newscasters, financial advisors, teachers, parents, the internet start-up guy who bags your groceries, they all seem to be saying the same thing. We should be grateful for the work we can get, and do it with verve, lest we lose it. But if it sucks and you hate it and you would rather do nothing and suffer a future of innumerable Ramen cups instead, which I think many of us would, then why not quit with verve, too? So look your boss dead in the eye and let the huge flippin’ brass band behind you say, “blow me.”

That’s what Joey DeFrancisco did. And we applaud him, but not too loudly. Our boss is right there, and I hate Ramen.

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