The Not-So-Simple Art of Placemaking

noggblog permalink It’s a familiar word, but there’s a good chance you’ve never heard it. It’s not a complicated word, but there’s a better chance you can’t define it. It’s a term. It’s a concept. It’s a “process and a philosophy.” It’s being taught in schools. It’s reshaping our communities, our place in them, our sense of space, and our identity. It’s helping the new world to become just a little bit more like the old, channeling primal notions into modern ideas. It’s placemaking, and it’s making a place for... Read The Rest →

Think Locally, Act Globally: The Future of Augmented Reality in Advertising

Local. It’s perhaps the hottest word in advertising. How many times have you heard the word in ads today alone? Locally sourced. Local retailer. Shop local. It’s synonymous with good, with ethical consumerism, with green living and a socially conscious, eco-centric responsibility. And, as an approach, it works. Arguably, it’s far more valuable dollar by dollar to spend less and engage locally than overspend on national advertising. And why? Because, these days, local is global.

Dual Realities: Pokémon Go and the Physical World

noggBLOG permalink A virtual reality adaptation of a children’s card game from the ‘90s has captivated the entire developed world, but what does that say about how that world has developed, and where will we go from here?

The Hyperreality of Hogeweyk

noggBLOG permalink Tucked away in the small Dutch town of Weesp is Hogeweyk, a village of 152 residents. It is a village much like any other. There are 23 houses, several promenades, squares, parks and supermarkets, all the simple hallmarks of a quaint country town. A postman delivers the mail, the gardener cuts the grasses, neighbors smile to each other, and the sun casts its shadow as it rises and falls just as it does everywhere else in the world. What sets Hogeweyk apart is incredibly difficult to see, but only... Read The Rest →

The Bizarre World of the Codex Seraphinianus

noggBLOG permalink  Many an ancient tome resides buried somewhere deep in a catacomb in Italy. Remnants of empires, scholars, ages of knowledge, discovery and wisdom, these fragments of humanity and higher learning dot Italy like stars, creating a constellational map of enlightenment and evolution. The Codex Seraphinianus is not one such tome.

A Mounting Problem on Everest

noggBLOG permalink Mount Everest, the world’s tallest mountain, is now more deadly than ever, but not for any of the reasons you might guess.

D Free: The #1 Way to Schedule Your #2’s

noggBLOG permalink Have you ever thought to yourself, “I might need to poop right now and not even know it?” The terror, the anticipation, the need for answers—it’s real. Well, whether you just don’t know, don’t know yet, or don’t know until it’s too late, Triple W, a very peculiar company we’ll talk more about later, has invented a way to take the numbers game out of your 1’s and 2’s. It’s called D Free.

Google Street View Moves Off the Beaten Path

noggBLOG permalink Inch by inch, Google is mapping the entire world with its Street View program, taking its cameras off of the basic Prius and into the wild. The cameras have been ushered all over the world by boats, trikes, and even camels and submarines. Now, researchers at the Amazonas Sustainable Foundation, in partnership with Google’s Street View camera loan program, are taking you into—and over—the Amazon rainforest with ziplines.

Humblebrag -> Humblebroke

noggBLOG permalink If you inherit a bunch of valuable jewelry, it’s probably best to keep your mouth shut. Not only will bragging about it will make you seem like a real jerk and people won’t want to listen to you, a big jerk, go on about how fortunate you are—and let’s be honest, the only reason why you’re even bringing it up is so people will listen to you—but the one person who is actually listening is likely the one person you wish wasn’t. Or so is the case for... Read The Rest →

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